The 6 Super Time-Saving Tips to AdWords PPC Management | SEO For Beginners.
It’s the busiest time of year. Somewhere in
between scoring online deals and 2021 planning, the AdWords account is
screaming for attention. Hey, bids don’t manage themselves. Or do they?
Check
out these time-saving tips for Google AdWords PPC.
It’s the busiest time
of year. Somewhere in between scoring online deals and 2021 planning, the
AdWords account is screaming for attention. Hey, bids don’t manage themselves.
Or do they?
Check out these top
six time-saving tips for Google AdWords PPC.
1. Campaign Diagnostics
Google is currently
rolling out a new feature called Campaign Diagnostics. The tool will run in the
background and look for issues or conflicts within the AdWords account.
This may be similar to
the messages that have been appearing in accounts alerting advertisers of
conflicting negative keywords or ad groups without
keywords. This will be a great feature to take the time out of troubleshooting
and more quickly identify problems before they persist and impact results.
2. Diagnose Keywords
Diagnose keywords is a
great tool that quickly reports if ads are showing for each keyword and
provides a status such as “ad showing now”, “paused”, or “low search volume”.
Hover over the speech bubble next any keyword to get a more detailed status.
In the keywords tab
under any campaign or ad group, go to “diagnose keywords”. In newer accounts I
am seeing this in the “more actions” dropdown tab.
Red flag message
examples include:
·
Budget limited or
exhausted: “We’re only showing your ad occasionally because of your budget.”
·
Low bid or quality score “This keyword is triggering
other ads with a similar keyword: keyword Campaign name > Adgroup name”
This can fast-track
identification of any problems with keywords that may not be immediately
obvious.
3. Bulk Edits for Large-Scale Changes
For advertisers who
manage their PPC from the web interface, a new
recently released feature will make your life much easier. The bulk edit
feature allows changes to campaigns, ad groups, ads, and keywords with a few
clicks. Common edits include the ability to increase or decrease bids, search
and replace ad text, or set new budgets.
Resources
Analytics Searchmetrics Core Web Vitals Study
Analytics The Ultimate Guide to Forum Link Building in 2020
Analytics Top 5 SEO Mistakes
Development Improving SEO & Developer Relationships
From any tab, select
the “edit” drop down to see the edit options for that tab. There is the chance
to preview the changes before making them final. While there are some
limitations for advanced users, options like “raise to estimated top of page
bid”, for keywords for example, may be a no-brainer.
4. Schedule Reports
This one’s so simple
you may have forgotten you can schedule reports from AdWords to automatically
appear in your inbox with the metrics you want with the frequency you want
them. Run and download a report from any tab and select “email and schedule
report”.
Select the users to
receive and frequency. Set up simple reporting to automatically be delivered to
key stakeholders to keep them in the loop and saves time running ad hoc
reports.
5. Negative Keyword List
Advertisers often add
negative keywords frequently across ad groups and campaigns. This can get
complicated, time consuming, and mistakes can negatively impact performance.
Recently Google rolled
out the ability to use lists of negative keywords that can be shared across
AdWords campaigns. When adding negative keywords, you can simply apply it to
any master list and it is added to all campaigns the list is associated with.
This eliminates the need to mess with navigating across several campaigns.
6. Automated Rules
For advertisers who
aren’t using fancy PPC management platforms, AdWords
automated rules are the best thing since the invention of Cyber Monday.
Automated rules make things happen across the AdWords account based on criteria
you specify. Use this feature to save time on tasks that are performed
frequently and that take up a lot of time.
My top time-saving picks
for automated rules include:
·
Changing bids to get
to a desired ad rank or top of page rank.
·
Turning on/off
promotional ads.
·
Increasing budget on
campaigns that are performing well based on CPA.
Any changes made can
be reviewed and reverted in the change log. Manage the automated rules through
“Automated rules” link in the side navigation panel of your account.
OK, your turn. Share
your favorite time-saving tips for AdWords PPC management in the comments – but
any response that includes Excel is strictly forbidden!
......This article was
originally published on Search Engine Watch .......
Comments
Post a Comment